Privacy policy

Privacy Policy

Last updated: 13 November 2026

At Mallowen Pet Co., we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your information when you visit our website, make a purchase, contact us or otherwise interact with our store.

Please read this policy carefully so you understand how your information is handled.

1. Who We Are

Mallowen Pet Co. is an online pet products retailer operating in the United Kingdom.

Trading Name: Mallowen Pet Co.
Legal Business Identity: [Your Full Legal Name], trading as Mallowen Pet Co.
Business Structure: Individual / Sole Trader
Website: https://mallowen.co.uk
Email: info.mallowen@gmail.com

For the purposes of applicable data protection laws, the sole trader identified above is the data controller responsible for the personal information collected through this website.

2. Personal Information We Collect

Depending on how you interact with our store, we may collect the following information:

Personal and contact information

Full name
Billing and delivery address
Email address
Telephone number, where provided

Order and transaction information

Products purchased
Order details and purchase history
Payment status and transaction references
Billing and delivery information

We do not normally receive or store your complete payment card details. Payments are handled by the relevant payment providers.

Account information

Login details, where you create a customer account
Saved addresses and account preferences
Information you provide when managing your account

Website and device information

IP address
Browser and device information
Website activity and browsing interactions
Cookie identifiers and similar tracking information, subject to your cookie preferences

Customer communication

Messages and enquiries sent to us
Information you provide when requesting assistance, reporting an issue or making a return request

3. How We Collect Your Information

We collect personal information when you:

Visit or browse our website.
Place an order or attempt to make a purchase.
Create or manage a customer account.
Subscribe to our marketing communications.
Contact us by email or through our website.
Interact with our website through cookies and similar technologies, where permitted.

We may also receive relevant information from service providers involved in processing payments, preventing fraud, fulfilling orders and delivering purchases.

4. How We Use Your Information

We use your personal information for legitimate business and customer service purposes, including:

Processing and managing your orders.
Confirming purchases and sending order updates.
Arranging product fulfilment and delivery.
Responding to customer enquiries.
Managing returns, refunds and complaints.
Processing payments and helping prevent fraudulent transactions.
Maintaining and improving our website and shopping experience.
Understanding how visitors use our store.
Sending promotional emails where you have agreed to receive them or where applicable law otherwise permits.
Meeting legal, accounting, tax and regulatory obligations.

We only use personal information where we have an appropriate legal basis to do so.

5. Our Legal Basis for Processing Information

Under applicable UK data protection laws, we rely on the following legal bases where appropriate:

Contract: To process your order, arrange delivery, manage your account and provide the services you request.

Legal obligation: To comply with applicable tax, accounting, consumer protection and other legal requirements.

Legitimate interests: To operate and improve our business, maintain website security, prevent fraud, respond to enquiries and protect our legitimate business interests, provided these interests do not override your rights.

Consent: To send certain marketing communications and use non-essential cookies or tracking technologies where consent is required.

Where we rely on consent, you may withdraw it at any time.

6. Sharing Your Personal Information

We do not sell your personal information to third parties.

However, we may share relevant information with trusted service providers when necessary to operate our store and fulfil your requests.

These may include:

Shopify: Our ecommerce platform provider, which supports our online store, checkout and related services.

Payment providers: Companies that securely process payments and help protect transactions.

Fulfilment and delivery partners: Service providers and suppliers who help prepare, process and deliver customer orders. Where necessary, we may share your name, delivery address, contact details and relevant order information so that your purchase can be fulfilled.

Technology and website service providers: Companies that support website hosting, analytics, security, customer communication and store functionality.

Professional and legal advisers: Where necessary for accounting, legal advice, business administration or compliance.

Government and regulatory authorities: Where disclosure is required by law or necessary to protect our legal rights.

We aim to share only the information reasonably necessary for the relevant service.

7. International Data Transfers

Some of the service providers involved in operating our store, processing payments, fulfilling orders or providing technical services may be located outside the United Kingdom.

Where personal information is transferred to a country outside the UK, we take steps to ensure that the transfer is handled in accordance with applicable data protection requirements.

Depending on the circumstances, this may involve an applicable adequacy regulation, approved contractual safeguards or another lawful transfer mechanism.

You may contact us at info.mallowen@gmail.com if you would like further information about relevant international data transfer safeguards.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential store functions and improve your shopping experience.

These technologies may be used to:

Keep your shopping basket working.
Remember certain website preferences.
Support secure browsing and checkout.
Understand website traffic and visitor behaviour.
Measure the effectiveness of marketing activities, where enabled and permitted.

Some cookies are necessary for the website to function. Other cookies, such as certain analytics and advertising cookies, may require your consent.

You can manage your cookie preferences through the cookie settings or consent tools available on our website. You can also manage cookies through your browser settings.

Please note that disabling certain cookies may affect some website features.

9. Marketing Communications

If you subscribe to our marketing communications, we may use your email address to send updates about products, promotions, offers and store news.

You can unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting us at info.mallowen@gmail.com.

Where applicable, we may also send certain marketing communications to existing customers in accordance with the relevant legal requirements.

We do not sell your email address to third-party marketers.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes explained in this policy.

The retention period depends on the type of information and why we collected it.

For example:

Order and transaction records may be retained for applicable tax, accounting and legal record-keeping requirements.
Customer support communications may be retained for as long as necessary to resolve enquiries and maintain relevant business records.
Marketing information may be retained until you unsubscribe or withdraw your consent, subject to any necessary records we must keep.
Website and technical information may be retained according to the requirements of the relevant service and security purposes.

When personal information is no longer required, we will take reasonable steps to delete it or securely anonymise it, subject to applicable legal obligations.

11. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Our ecommerce platform and relevant service providers may also use security measures to protect information processed through their services.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

We encourage customers to use secure devices and protect their account login details.

12. Your Privacy Rights

Depending on the circumstances and applicable data protection laws, you may have the right to:

Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information.
Request restriction of certain processing activities.
Object to certain uses of your personal information.
Request a copy of certain information in a portable format.
Withdraw consent where processing is based on consent.
Object to direct marketing at any time.

Some rights are subject to legal conditions and exceptions.

To exercise any of these rights, contact us at:

Email: info.mallowen@gmail.com

We may need to verify your identity before responding to a request.

13. Children's Privacy

Our website is intended for adults making purchases for themselves, their households or their pets.

We do not knowingly collect personal information directly from children under the age of 13 for marketing or account creation purposes.

If you believe a child has provided us with personal information without appropriate authorisation, please contact us so we can review the matter.

14. Third-Party Websites

Our website may contain links to third-party websites or services.

If you follow an external link, you will be subject to that third party's own privacy practices and policies.

We are not responsible for the privacy practices, security or content of websites that we do not operate.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website features, service providers or applicable legal requirements.

Any updates will be published on this page with a revised "Last updated" date.

We encourage you to review this page periodically to stay informed about how we protect your personal information.

16. Contact Us

If you have questions about this Privacy Policy, how your information is handled or wish to exercise your privacy rights, please contact us.

Mallowen Pet Co.
Email: info.mallowen@gmail.com
Website: https://mallowen.co.uk
Business Structure: Individual / Sole Trader
Legal Business Owner: Bruno Berkis
Business Correspondence Address: 4th Floor Imperial House, 15 Kingsway, London, United Kingdom, WC2B 6UN